Often times we come across companies that are looking to hire sales people but don’t recognize the value of an outside sales recruiter. The reason is because they are experienced hiring managers. Certainly most sales managers, one of their key capabilities is to hire good people, but getting to those people is half the battle. This is where a good sales recruiter can help. A good sales recruiter knows how to go in and access the best talent, where ever it may be, including companies which you could not approach directly and can make the difference between hiring B and C players for your company, those who are out looking for a job, and hiring A players, those who typically aren’t out looking for a job.
The results between hiring a B or C player and hiring an A player can be truly astounding. Particularly in the sales arena, a top producr is one who can produce several times the amount of sales as a B or C player. Getting to those people is no easy task and that’s where seeking outside assistance can make a real difference. What’s the bottom line impact? Sometimes it can be worth several million dollars of incremental sales for your company per year. Can you afford not to hire the best in your business? If you really are trying to grow and take your company to the next level, it’s important that you don’t settle for less than the best. This is why a sales recruiter especially one that has been a former sales or marketing executive is so critical to bringing you the talent that you need in order to grow your company.