Let’s talk a little bit more about the difference between the artistic and creative side of marketing communications and the science of marketing and what’s more important to a successful company. When you are recruiting a marketing executive, you should be looking for somebody who much more resembles a scientist than an artist. Why? The […]
Archive of Posts from November, 2006
Hiring Marketing Executives With Substance
If you’re a senior executive looking to add a key member to your marketing staff, but you’ve never hired marketing people before: buyer beware! Why do I say this? While there are a lot of talented marketing executives out there with an excellent repertoire of skills and experience, there also are marketing people who lack […]
How to Decide When a Sales and Marketing Job is for You
Today I had a 45 minute conversation with a very senior sales and marketing leader who wanted my advice regarding her decision on whether or not to take a VP of Sales and Marketing job at a leading company in the technology space. I spent time walking through her decision criteria and helping her to […]
Remember The “Give/Get” When Networking For A New Job
This morning I had a top VP of sales candidate in my office. This person came to us because he’s looking for a new career position. He asked us to spend some time with him to help him talk through his career search as well as do some networking and also give consideration to him […]