Archive of Posts from November, 2006

Recruiting Marketing Talent: Hire the Artist or the Scientist?

Let’s talk a little bit more about the difference between the artistic and creative side of marketing communications and the science of marketing and what’s more important to a successful company. When you are recruiting a marketing executive, you should be looking for somebody who much more resembles a scientist than an artist. Why? The […]

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Hiring Marketing Executives With Substance

If you’re a senior executive looking to add a key member to your marketing staff, but you’ve never hired marketing people before: buyer beware! Why do I say this? While there are a lot of talented marketing executives out there with an excellent repertoire of skills and experience, there also are marketing people who lack […]

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