The professionals at Cube quickly stepped in to create and implement an Overture Pay-Per-Click campaign for the company. Web stats had shown that AllMed was not reaching a healthy enough portion of the web-searching public (including people who use Yahoo and MSN as their search engines) through AdWords alone. Cube understood that the widely held perception of Overture as a “Consumer” search engine meant that “Business to Business” bids at Overture could actually be a great bargain. By advertising on both Overture and AdWords, AllMed would reach nearly all of its targeted market.
AllMed’s Overture Pay-Per-Click campaign was launched in August 2004. A natural increase in AdWords traffic combined with the new Overture campaign led AllMed to receive nearly double the Pay-Per-Click traffic for August, compared to July, at 1/3 less cost per click. AllMed staff members are happy to acknowledge that an Overture Pay-Per-Click campaign led to an increase in business. “Prospects who click-thru to our site are the types of targeted leads that we need and want. We gladly pay Overture to drive these interested prospects to our site – and the strong ROI doesn’t hurt either,” says Kenny Boyett, AllMed Sales Manager.
Founded in 1995, AllMed is a URAC-accredited Independent Review Organization (IRO), providing peer review services to leading hospital groups and medical facilities nationwide. AllMed also provides independent medical reviews to insurance payers, providers, TPAs and claims managers. AllMed’s growing customer base includes premier organizations, such as Educator’s Mutual Life, IMS Managed Care, Tenet Healthcare Corporation, HealthGuard, several Blue Cross Blue Shield organizations, TriWest Healthcare Alliance, Allianz and many other leading healthcare payers.
About Cube Management:
Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube combines Strategy, Process & People to produce winning results.