CRM / SFA That Accelerates Sales The Sales Process Integration Approach

Has your company struggled with Sales Force Automation (SFA) or Customer Relationship Management (CRM) software? If so, you’re not alone. It’s estimated that between 65 and 80 percent of all system implementations end in failure*. Sales people don’t like working with software, and each rep uses the system differently. Customer/prospect data is inconsistent and poorly […]

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Beyond Traditional Marcom Building Marketing That Sells

When the word “marketing” comes up, most people immediately think of fancy ad campaigns and big budgets. They may make you feel good, but in today’s economy, most companies can only afford to spend money on marketing programs that actually drive sales leads in the door. A tightly focused “guerrilla” marketing program, when done right, […]

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The Future of Information Technology

Information technology everywhere; and information technology nowhere; all at the same time! In the early days of information technology (IT) the path to new enterprise systems was clear-cut; a company would acquire a mainframe (or rent time on one); hire a legion of technicians; and crank out applications. The advantage to this approach was that […]

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