The fact is, the single most important ingredient to building a great company culture is leadership. Good sales and marketing leadership can act as a powerful energizing force for your company. It can help you achieve the cultural shift that we’ve been talking about (in my previous blogs). If you’re suspicious about these types of people, you may need to work on getting over that suspicion and embracing the fact that good sales and marketing leadership goes hand-in-hand with good company management.
If you don’t know how to find or attract that kind of talent, it’s easy to retain the services of an executive search firm which specializes in recruiting top sales and marketing executives. That kind of firm is worth it’s weight in gold, in terms of helping you to acquire the person or people that you need in order to energize your company and take it to the top of it’s market.
If your company is lacking the kind of sales and marketing leadership that is going to create a winning scenario for your company, think about going outside and finding the best that you can get and using a recruiting firm to help you in this process.