Sales and Marketing Blog

The Sales Champ

In an article that Software Advice recently published, the Champ (and the Chip) is one of four personality types analyzed in their series, Psychological Profiles of the Dream Team. This personality profile identifies the characteristics of the top sales performer every sales team needs, their strengths and weaknesses, and how to hire more of them. […]

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Sales And Marketing Recruiting Business Growing Rapidly

Here at Cube Management the demand for our recruiting services has risen rapidly over the last several months, and we expect for it to continue to grow. Why? Many of our clients have a hard time finding and retaining top sales talent. So we’re focusing on helping them through that process as an engine for […]

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How To Land A Top Sales or Marketing Job (Part 2)

Most importantly, when you’re asked questions, provide succinct and relatively short answers. Don’t ramble on and on. Lots of sales and marketing people are extroverts and as a result they tend to like to talk a lot, but there is nothing worse than having somebody who talks too long and provides overly embellished rambling answers […]

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How To Land A Top Sales or Marketing Job (Part 1)

Couple of things that you should think about as you’re preparing for an interview with a potential employer: First of all make sure that as you prepare for the interview, you learn as much as you can in advance about the company. What are its core markets? Which customers does it target? Who are the […]

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What Employers Look For In Salespeople

We’ve talked a lot about how the economy is hot right now and we’re in a full employment situation, and the fact is that what employers are looking for right now in good salespeople is having a strong “hunter” profile. There are lots of different types of sales profiles out there, but the individual who […]

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Why Internal Leads Development Departments Fail

In our last issue, I suggested….ok, strongly recommended that the best way to build sales is by adding inside lead generation to make outside sales reps more productive. That recommendation sometimes yields the response “we tried it and it didn’t work..” Upon further investigation, we discover that their failure were a result of poor execution. […]

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Using CRM to Improve Your Marketing ROI

“Marketing ROI” is a trendy catch-phrase these days, but what does it really mean? While many top managers we speak to think their marketing programs are generating positive results, in reality, most of them don’t really know. Since Marketing’s top priority is to generate qualified leads for Sales, management’s focus should be on measuring the […]

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Telesales Success: Begin with the End in Mind

You may remember the following excerpt from Steven Covey’s book 7 Habits of Highly Effective People: “Clients often ask me, ‘how can we get our inside telesales team to talk to more prospects?’ Sure…threats, begging, yelling, low level torture, coercion, and brut force entice reps to make more calls as long as the manager is […]

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