We have a healthcare client whose sales strategy is to build business through its current customer base. Yet, that doesn’t mean that all its doing is trying to get its current customers to buy more. This client has a huge network of clients across the country that in turn all have networks of colleagues, former […]
Sales and Marketing Blog
Packaging Yourself As a Job Candidate
Make sure that you have rehearsed and tuned your “elevator pitch” to that you can quickly describe exactly the kind of position that you are looking for, the industry, the size of company, etc. The more you focus your search criteria and your message, the more effective you will be in making a lasting impression […]
Grow Your Own Sales & Marketing People
Another way to think about recruiting new sales and marketing talent to your company is to “grow your own.” Growing your own is a longer term strategy, but it can pay great dividends for your company, particularly in a sustained long-term growth phase of your business’s life cycle. Most people want to find opportunities for […]