Most importantly, when you’re asked questions, provide succinct and relatively short answers. Don’t ramble on and on. Lots of sales and marketing people are extroverts and as a result they tend to like to talk a lot, but there is nothing worse than having somebody who talks too long and provides overly embellished rambling answers to each question. So make sure that when you prepare your responses for each interview question that they’re short and to the point.
As you prepare for a job interview, develop a series of stories around your core skill sets, and around specific experiences, situations and accomplishments that you had in previous job positions. People don’t want to hear the answer to whether or not you’re a good sales person; they want to hear examples of how you’ve shown your sales talent in different situations. Demonstrating your skills by telling true stories from your past will help you to stand out in a crowd.
If you can follow these simple tips as you prepare for interviews, you’ll find that you can increase your chances of being strongly considered for sales and marketing jobs. There’s a huge difference between those who are experienced and skilled in interviewing and those who aren’t. If you’re getting prepared to do your first job search in a long time, perhaps it makes sense for you to get some coaching from some career professionals or counselors before you actually initiate your search. This will greatly increase your effectiveness as you prepare to go out and find that next great job.